Oliver Fagerdahl
CEO
CRM, data and operations; how the commercial model should shape the programme.
Capability · CRM solutions
A foundation that scales, not another campaign calendar
Opman’s senior iGaming CRM team reviews the product and the CRM operation together, then builds an operating foundation that gets stronger layer by layer. Journeys and contact are based on results, not ad-hoc campaign after campaign.
Book a CRM conversationWhy more campaigns are not enough
Volume without lifecycle goals, eligibility rules and measurement creates noise rather than loyalty. Even if you already have a CRM strategy deck, Opman focuses on a working operating model, not a static plan that gets left behind.
What the review connects
Output can include a strategy document set. The point is the operating foundation.
- Product, customer lifecycle, loyalty model and commercial goals as one picture
- Priority audiences and a segmentation model tied to behaviour and value
- Journey and contact plans across acquisition, activation, retention, reactivation and churn risk — smart journeys based on results
- Offer and loyalty framework with clear eligibility and control
- A measurement cadence that feeds the next layer of the programme
Who is doing the review?
The review is an Opman team review. Different engagements change scope and intensity, not whether you “get” these people. See Meet the team for the full company.
Leo Tapia
CPO
Product and affiliate-operator experience; how the offer and product actually get used.
Robin Barwen
CCO
How the operation runs day to day; workflows that hold up in production.
Kristina Jakubova
Head of CRM
Senior CRM and customer marketing; journeys, cadence and what players actually receive.
Applied to how each business earns value
For operators
Connect bonuses, product events, player value, eligibility, loyalty and responsible-gaming controls. Strategy guides both planned campaigns and individual player actions.
For platforms
The same commercial and lifecycle view, applied across brands. Strategy supports platform CRM and brand CRM running together, with shared measurement and clear ownership.
For affiliates
Retain the relationship after the click. Connect signup, registration and deposit outcomes to reactivation, partner-offer cadence, audience value and CPA performance.
Strategy becomes operation
Primary path is strategy inside managed CRM Operations. Each layer — foundations, journeys, measurement, then smarter contact — makes the next one better as the brand scales. A one-off strategy engagement is available when a retainer is not yet the right fit.
Campaign Studio
Turns the plan into governed planned and ad-hoc campaigns.
Campaign Studio →Agentic CRM
For operators and platforms: next best approved action per player across the lifecycle, within approved rules.
Agentic CRM →Managed CRM operations
Maintain the programme, measure it and improve it layer by layer.
Credibility
Deep iGaming CRM experience applied to how this brand earns and retains value — building a programme that can actually be run, measured and improved.
Build a foundation that scales with the brand
Book a CRM conversation, or explore the commercial path that matches your business. Use Campaign Studio when production is the main gap and Agentic CRM when timely 1:1 operator or platform action is the main gap.